9 Types of Digital Marketing

The internet has opened up new doors in the world of marketing. Here’s a look at just a few of the more popular forms.

1. Search Engine Marketing (SEM)

SEM is a kind of internet marketing that promotes a web site by increasing its visibility in search engines. It does so through SEO (see below) and through paid advertising, content marketing, and social media marketing.

2. Search Engine Optimization (SEO)

SEO focuses on improving the rankings or visibility of a web site within search engines with the use of keywords and high-quality content. Backlinks also factor in, helping the web page crawl up in the listings in Google, Bing, and other search engines.

3. Display Advertising

Display advertising involves advertising an ad in a static, set space. The ad will usually be composed of an image, artwork, or words like those found in magazines and newspapers. Example: Sidebar banner on a web page.

4. Pay Per Click Advertising

This is a kind of advertising where the publisher of the ad pays per click received. This means, while 1000 people may see the ad, the publisher will only be charged when a person actually clicks on it.

5. Social Media Marketing

Social media marketing includes marketing on social media websites like Facebook. Marketing may include creating pages, directly promoting a website/company, and paying for advertising on the platform.

6. E-Mail Marketing

This is a form of marketing that focuses on distributing an advertising message via email. This might include a text message or a combination of words and images. It might also provide access to a video.

7. Referral Marketing

A more subtle form of internet marketing, referral marketing allows you to refer your friends, family, and other people to a website via a special link when you are pleased with their product/service. Companies who offer referral programs will give an incentive for each referral you bring in.

8. Affiliate Marketing

If you are an affiliate, you will be working as a third party to promote a company’s products or services. You’ll refer customers to that company by marketing their products and services, and you’ll get an incentive for each sale or lead you promote.

9. Video Marketing

Video marketing is about marketing a product or service with the use of videos. They can be any length and have any sort of content or message within them. They might be educational in form, but ultimately have the goal of promoting a product or service.

Hope this helps you choose the right digital marketing strategies for your business!